About Us
Your Hands-On Marketing Partner
About us
Your Hands-On Marketing Partner
Marketing built around the expertise you already have.
Rubix is a Germany-based B2B marketing consultancy founded and led by an American that helps law firms, professional services companies, and tech consultancies turn their expertise, ideas, client work, and day-to-day activities into stronger brands, digital visibility, content, and new business.
Most expertise-driven organizations aren’t short on things to market. The knowledge is already there. So are the client successes, developments, events, ideas, and people worth hearing from.
The challenge is finding the time and internal resources to consistently turn all of that into effective marketing.
That’s the gap Rubix helps fill.
We work as an extension of your team, bringing the different parts of your marketing under one direction and handling the execution needed to keep them moving.
An update from a client engagement can become a case study. An idea from a founder can become a LinkedIn post or article. A conference can support weeks of content. An article can strengthen search and AI visibility, feed a newsletter, and become the basis for future social content.
Rather than treating your website, content, LinkedIn, SEO, AI visibility, email, and brand as separate projects, we connect them into a marketing presence that increasingly works together.
The result is less marketing sitting on your plate, more value from the work you’re already doing, and a stronger digital presence that helps turn your expertise into visibility, credibility, and new business.
Marketing built around the expertise you already have.
Rubix is a Germany-based B2B marketing consultancy founded and led by an American that helps law firms, professional services companies, and tech consultancies turn their expertise, ideas, client work, and day-to-day activities into stronger brands, digital visibility, content, and new business.
Most expertise-driven organizations aren’t short on things to market. The knowledge is already there. So are the client successes, developments, events, ideas, and people worth hearing from.
The challenge is finding the time and internal resources to consistently turn all of that into effective marketing.
That’s the gap Rubix helps fill.
We work as an extension of your team, bringing the different parts of your marketing under one direction and handling the execution needed to keep them moving.
An update from a client engagement can become a case study. An idea from a founder can become a LinkedIn post or article. A conference can support weeks of content. An article can strengthen search and AI visibility, feed a newsletter, and become the basis for future social content.
Rather than treating your website, content, LinkedIn, SEO, AI visibility, email, and brand as separate projects, we connect them into a marketing presence that increasingly works together.
The result is less marketing sitting on your plate, more value from the work you’re already doing, and a stronger digital presence that helps turn your expertise into visibility, credibility, and new business.
Our Team
Our Team
Kevin Keelan
Founder & Principal Consultant
Kevin Keelan is an American B2B marketing consultant based in Germany with 9+ years of experience helping organizations strengthen their marketing, content, websites, digital presence, and operations.
His work spans both strategy and hands-on execution, including marketing management, positioning and messaging, website development, content and thought leadership, executive ghostwriting, SEO and AI visibility, social media, email marketing, analytics, and digital operations.
Kevin has worked across law, technology, professional services, and international organizations, with experience ranging from leading the full marketing function for growing companies to working directly with founders and leadership teams as an embedded consultant.
He founded Rubix around the same model: senior-level marketing support without requiring clients to build a full internal marketing team.
Kevin Keelan
Founder & Principal Consultant
Kevin Keelan is an American B2B marketing consultant based in Germany with 9+ years of experience helping organizations strengthen their marketing, content, websites, digital presence, and operations.
His work spans both strategy and hands-on execution, including marketing management, positioning and messaging, website development, content and thought leadership, executive ghostwriting, SEO and AI visibility, social media, email marketing, analytics, and digital operations.
Kevin has worked across law, technology, professional services, and international organizations, with experience ranging from leading the full marketing function for growing companies to working directly with founders and leadership teams as an embedded consultant.
He founded Rubix around the same model: senior-level marketing support without requiring clients to build a full internal marketing team.
Specialist Network
Trusted Independent Specialists
Rubix is intentionally lean.
Kevin leads client strategy and ongoing work directly, while trusted independent specialists can be brought in when a project requires additional design, development, technical, or creative expertise.
This provides clients with direct access to the person managing their marketing while allowing the team to expand around the actual requirements of a project, rather than maintaining unnecessary overhead.
Specialist Network
Trusted Independent Specialists
Kevin leads client strategy and ongoing work directly, while trusted independent specialists can be brought in when a project requires additional design, development, technical, or creative expertise.
This provides clients with direct access to the person managing their marketing while allowing the team to expand around the actual requirements of a project, rather than maintaining unnecessary overhead.
How we work
Rubix is designed to fit into your organization where you need us most.
We can take the lead on your marketing, work alongside your existing team, manage ongoing content, or step in for a specific project. In every case, you’ll have a dedicated point of contact responsible for keeping the work aligned, connected, and moving forward.
Depending on your needs, we typically work in one of the following ways.
Current & Previous Clients
Resources
Building the Digital Foundation for a Modern Intellectual Property Law Firm
The Challenge As a growing law firm, Tono Law Group needed more than a modern website. The firm...
The 5 Stages of Website Maturity for Expertise-Driven Organizations
A practical framework for understanding how websites evolve from simple online brochures into...
Optimizing Marketing, Comms & Digital Operations for a Global Academic Society
About the client The Society for the Advancement of Socio-Economics (SASE) is an international...