Building the Digital Foundation for a Modern Intellectual Property Law Firm

The Challenge

As a growing law firm, Tono Law Group needed more than a modern website. The firm required a digital presence that accurately reflected the depth of its legal expertise while supporting long-term business development.

Rather than treating branding, website development, content, search visibility, and communications as separate initiatives, the objective was to create a cohesive digital foundation that would educate prospective clients, demonstrate expertise, improve discoverability across both traditional search engines and AI-powered platforms, and continue evolving alongside the firm’s growth.

The Website: Before & After

The Outcome

Today, Tono Law Group has a digital presence that serves as far more than a traditional law firm website.

Together, the collaboration has helped create:

  • A modern brand and digital identity aligned with the firm’s expertise
  • A scalable website designed for long-term growth
  • A comprehensive educational resource centre supporting thought leadership
  • Improved visibility across search engines and AI-powered discovery platforms
  • Organic inbound enquiries from prospective clients who discovered the firm through ChatGPT
  • A multilingual digital presence supporting international audiences
  • An ongoing marketing, communications, and digital strategy that continues to evolve alongside the firm’s growth

About the client

 Tono Law Group is a U.S.-based law firm focused on intellectual property, business, technology, startups, international business, and emerging technologies. The firm works with entrepreneurs, inventors, researchers, investors, and companies seeking practical legal guidance throughout the innovation lifecycle.

Our Approach

Brand & Positioning

Established a clearer, more consistent brand and messaging framework around the firm’s core areas of expertise.

  • Brand positioning
  • Messaging and website copy
  • Service architecture
  • Visual consistency

Website Strategy & Development

Built a scalable website designed to support credibility, education, discoverability, and long-term growth.

  • Complete website redevelopment
  • Service and audience page development
  • Resource centre development
  • Ongoing website management
  • Continuous optimization

Content, SEO & AI Visibility

Developed an educational content and search strategy to improve discoverability and demonstrate legal expertise.

  • SEO strategy
  • AI visibility strategy
  • Blogs and legal guides
  • Case studies
  • FAQs and glossaries
  • Search performance analysis

Marketing & Thought Leadership

Expanded the firm’s visibility through ongoing communications and attorney-led content.

  • Social media strategy
  • Attorney LinkedIn support
  • Publication planning
  • Marketing collateral
  • Thought leadership development

International Communications

Extended the firm’s digital presence to international audiences through multilingual content and localization.

  • Russian-language website strategy
  • Translation management
  • Content localization

    Ready to Strengthen Your Firm’s Digital Presence?

    Whether you’re modernizing your website, expanding your thought leadership, improving your visibility in search and AI, or looking for a long-term marketing partner, Rubix helps law firms build digital foundations that support sustainable growth.

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