Optimizing Marketing, Communications & Digital Operations for a Global Academic Society

About the client

The Society for the Advancement of Socio-Economics (SASE) is an international academic society that brings together researchers, educators, and practitioners to advance interdisciplinary research on economic and social issues.

Its activities include an annual international conference, academic networks, member communications, awards, publications, and the publication of Socio-Economic Review, one of the leading journals in its field.

The Challenge

As an international academic society, SASE’s communications extend far beyond maintaining a website or publishing occasional announcements. The organization supports a global community of researchers through annual conferences, academic networks, awards, publications, governance activities, and year-round member communications.

Each of these initiatives relied on different channels, audiences, timelines, and digital platforms. As the society continued to grow, maintaining consistency, coordinating communications, and managing its expanding digital presence became increasingly complex.

Rather than seeking support for a single project, SASE needed an ongoing partner capable of connecting its website, communications, marketing, and digital operations into a cohesive system that could support the organization throughout the year.

The Website: Before & After

Our Approach

Website & Digital Operations

Redeveloped SASE’s website and continue to manage the digital infrastructure supporting its communications and membership community.

  • Website redevelopment and ongoing management
  • User experience and accessibility improvements
  • Content publishing and administration
  • Digital systems and workflow improvements

Communications & Community Engagement

Built a consistent year-round communications strategy to keep SASE’s international community informed and engaged.

  • Newsletters and member communications
  • Society and award announcements
  • Social media strategy and publishing
  • Community and member engagement
  • Organizational updates

Conferences & Events

Support communications throughout the annual conference cycle, from submissions through post-conference coverage.

  • Calls for papers and submission campaigns
  • Registration and conference announcements
  • Speaker and program promotion
  • Live and post-conference social coverage

Publications & Thought Leadership

Expand the visibility of SASE’s research, publications, scholars, and broader intellectual community.

  • Journal article and book promotion
  • Research and author spotlights
  • Member achievements and awards
  • Thought leadership campaigns

The Outcome

Today, SASE has a stronger, more consistent digital presence that supports its global community throughout the year.

By bringing the website, newsletters, social media, publications, and conference communications into a more integrated approach, the partnership has helped:

  • Grow SASE’s LinkedIn community from approximately 500 to more than 4,000 followers
  • Increase average monthly LinkedIn impressions from approximately 3,000 to more than 17,000
  • Establish consistent year-round communications beyond conference season
  • Increase visibility for research, publications, conferences, awards, and member achievements
  • Create a more scalable digital foundation for future growth

Ready to Strengthen Your Organization’s Marketing & Communications?

Whether you’re modernizing your website, improving member or client communications, or looking for a long-term marketing partner, Rubix helps expertise-driven organizations build stronger digital foundations.

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