Create a B2B WordPress Website: an End-to-End Guide

A straightforward explanation and step-by-step guide for implementing a CDN

Why wordpress over wix, squarespace or others?

Well, there is a reason why 43.2% of all websites use wordpress;

  • Cost-Effectiveness: WordPress is free and open-source, significantly lowering the entry cost for creating a website.
  • Unmatched Flexibility: Offers unparalleled customization to meet any site’s specific needs.
  • Extensive Libraries: Access to over 55,000 plugins and numerous themes facilitates easy enhancement of site functionality and design.
  • Full Ownership and Portability: Ensures complete control over content and data, with the freedom to switch hosting services anytime.

At what point in website creation should you buy your domain?

Securing your domain is a critical first step in building a website. Here’s why it’s advisable to prioritize this early on:

  • Brand Identity Foundation: Your domain is the cornerstone of your online presence, directly influencing your brand’s perception.
  • Immediate Brand Protection: Purchasing your domain early prevents others from registering your preferred name, safeguarding your brand identity.
  • Seamless Hosting Integration: Many hosting providers offer free domains for the first year, combining essential services under one roof for ease and efficiency.
  • Development Head Start: With your domain secured, setting up a staging site becomes possible, facilitating smoother development and design processes.
  • Marketing and SEO Advantages: An early purchase allows for preliminary SEO work and marketing, even if it’s just a “Coming Soon” page, laying the groundwork for future strategies.

In essence, buying your domain at the outset of your website project not only secures your brand’s digital identity but also streamlines subsequent steps in the website creation journey.

How do you get started creating a wordpress website?

Getting started with WordPress can seem daunting at first, but by breaking it down into manageable steps, you’ll find it’s quite straightforward.

Choosing a Hosting Provider

While many companies would just list known and popular hosting provider’s, at Rubix, we have personal experience with many. Our know hosting providers and (honest) reviews:

  1. ScalaHosting: cost-effective, fantastic customer service
  2. Siteground: expensive, but has incredible built in services, like a CDN and built in website optimizers that require minimum experience to achieve expert results
  3. Bluehost: this is what wordpress themselves recommend, but from our experience, we would not recommend them. Their prices are fair, but have poor customer service and we have experienced random server shutdowns

Install WordPress via your Hosting Provider

After selecting and signing up to a hosting provider, the next step is to install WordPress. Most hosting services offer an easy one-click WordPress installation process. For example:

  • ScalaHosting and SiteGround: Look for the WordPress or CMS installation section in your hosting control panel. These providers typically offer straightforward, one-click installation options.

Selecting Your WordPress Theme

In the world of B2B websites, not all themes are created equal. We recommend purchasing a theme rather than using a free one provided by WordPress. Our favorites:

  • Divi: Fair Price, incredibly user friendly and customizable
  • Uncode: Fair Price, Very clean, but not user-friendly

Customizing Your WordPress Theme

After selecting your theme, the next step is customizing it to fit your brand’s unique needs. Whether you opt for a pre-designed template or decide to create a design from scratch, here’s our take:

  • Using a Pre-Designed Template:
    • Pros: Quick setup and launch. Many premium themes, like Divi and Uncode, come with pre-designed templates that are professional and easy to adapt.
    • Cons: Your site might not stand out as much if many other businesses use the same template.
    • Our Experience: We’ve found that tweaking a pre-designed template with your brand colors, logos, and images can significantly personalize and elevate the design.
  • Designing Your Own Theme:
    • Pros: Offers complete control over the design, allowing for a unique and tailored web presence.
    • Cons: Requires more time and potentially a developer’s help, increasing project costs.
    • Our Experience: For brands seeking a distinct online identity or with specific design needs, investing in a custom design can pay off in terms of differentiation and branding.

Congratulations- you now have a B2B Website! Not done just yet though..here comes the optimizations and tracking – 

Plugins & Tracking (as minimalistic, yet useful as possible)

  1. First & foremost: Implement Google Analytics to your website: GA is necessary to understand how users behavior on your website so you can track actions, improve goals and conversions
  2. Second: Set up Google Search Console, through your hosting provider’s DNS settings, so you can see how your website performs on Google Search
  3. YOAST plugin: very useful plugin to help determine how each page is displayed on search engines and when sharing links
  4. WP Fastest cache: this is a user-friendly plugin that helps speed up websites, and offers integrations to compliment CDN’s
  5. CookiesYes (especially if your clients are in the EU): This helps to identify which cookies are on your site, and allows users to customize their settings. It also allows different types of banners and personalized branding
  6. There are many more plugins, but we’ve found that the less, the better. Also make sure that they don’t conflict, as it can cause website issues
  7. Experiment to make sure your website is optimized using pagespeed insights

    Creating and Adding a SiteMap to Google Search Console

    After customizing your theme, it’s vital to enhance your site’s SEO by adding a sitemap to Google Search Console. A sitemap, an XML file that lists all your website’s URLs, helps Google better understand your site’s structure. Here’s a concise guide:

    1. Generate Your Sitemap: Use a plugin like Yoast SEO to automatically create this file.
    2. If you’ve been following the guide, your site should be implemented with Google Search Console. This is where you submit the sitemap
    3. Submit Your Sitemap: Go to the ‘Sitemaps’ tab in the Console, add your sitemap’s URL, and submit.

    This step is crucial for efficient Google indexing and improving site visibility.

    Wrapping Up

    Well done on launching your B2B WordPress website! Remember, creating your site is just the starting point. A website is a living thing, always needing monitoring. Keep an eye on how your site performs, make updates, and always look for ways to better serve your visitors.

    The beauty of WordPress is its flexibility and the vast community supporting it. There’s always something new to learn and implement. Use this to your advantage, and let your website evolve with your business.

    Your website is more than just a platform; it’s a key player in your business’s success. Treat it as an ongoing project that grows with you, and it will pay dividends in the long run. The Rubix team hopes this was as clear as possible, but if you or your team has any questions, reach out for a free call today.

    Create a B2B WordPress Website: an End-to-End Guide

    A no frills guide – even with recommended hosting providers & themes

    Why wordpress over wix, squarespace or others?

    Well, there is a reason why 43.2% of all websites use wordpress;

    • Cost-Effectiveness: WordPress is free and open-source, significantly lowering the entry cost for creating a website.
    • Unmatched Flexibility: Offers unparalleled customization to meet any site’s specific needs.
    • Extensive Libraries: Access to over 55,000 plugins and numerous themes facilitates easy enhancement of site functionality and design.
    • Full Ownership and Portability: Ensures complete control over content and data, with the freedom to switch hosting services anytime.

    At what point in website creation should you buy your domain?

    Securing your domain is a critical first step in building a website. Here’s why it’s advisable to prioritize this early on:

    • Brand Identity Foundation: Your domain is the cornerstone of your online presence, directly influencing your brand’s perception.
    • Immediate Brand Protection: Purchasing your domain early prevents others from registering your preferred name, safeguarding your brand identity.
    • Seamless Hosting Integration: Many hosting providers offer free domains for the first year, combining essential services under one roof for ease and efficiency.
    • Development Head Start: With your domain secured, setting up a staging site becomes possible, facilitating smoother development and design processes.
    • Marketing and SEO Advantages: An early purchase allows for preliminary SEO work and marketing, even if it’s just a “Coming Soon” page, laying the groundwork for future strategies.

    In essence, buying your domain at the outset of your website project not only secures your brand’s digital identity but also streamlines subsequent steps in the website creation journey.

    How do you get started creating a wordpress website?

    Getting started with WordPress can seem daunting at first, but by breaking it down into manageable steps, you’ll find it’s quite straightforward.

    Choosing a Hosting Provider

    While many companies would just list known and popular hosting provider’s, at Rubix, we have personal experience with many. Our know hosting providers and (honest) reviews:

    1. ScalaHosting: cost-effective, fantastic customer service
    2. Siteground: expensive, but has incredible built in services, like a CDN and built in website optimizers that require minimum experience to achieve expert results
    3. Bluehost: this is what wordpress themselves recommend, but from our experience, we would not recommend them. Their prices are fair, but have poor customer service and we have experienced random server shutdowns

    Install WordPress via your Hosting Provider

    After selecting and signing up to a hosting provider, the next step is to install WordPress. Most hosting services offer an easy one-click WordPress installation process. For example:

    • ScalaHosting and SiteGround: Look for the WordPress or CMS installation section in your hosting control panel. These providers typically offer straightforward, one-click installation options.

    Selecting Your WordPress Theme

    In the world of B2B websites, not all themes are created equal. We recommend purchasing a theme rather than using a free one provided by WordPress. Our favorites:

    • Divi: Fair Price, incredibly user friendly and customizable
    • Uncode: Fair Price, Very clean, but not user-friendly

    Customizing Your WordPress Theme

    After selecting your theme, the next step is customizing it to fit your brand’s unique needs. Whether you opt for a pre-designed template or decide to create a design from scratch, here’s our take:

    • Using a Pre-Designed Template:
      • Pros: Quick setup and launch. Many premium themes, like Divi and Uncode, come with pre-designed templates that are professional and easy to adapt.
      • Cons: Your site might not stand out as much if many other businesses use the same template.
      • Our Experience: We’ve found that tweaking a pre-designed template with your brand colors, logos, and images can significantly personalize and elevate the design.
    • Designing Your Own Theme:
      • Pros: Offers complete control over the design, allowing for a unique and tailored web presence.
      • Cons: Requires more time and potentially a developer’s help, increasing project costs.
      • Our Experience: For brands seeking a distinct online identity or with specific design needs, investing in a custom design can pay off in terms of differentiation and branding.

    Congratulations- you now have a B2B Website! Not done just yet though..here comes the optimizations and tracking – 

    Plugins & Tracking (as minimalistic, yet useful as possible)

    1. First & foremost: Implement Google Analytics to your website: GA is necessary to understand how users behavior on your website so you can track actions, improve goals and conversions
    2. Second: Set up Google Search Console, through your hosting provider’s DNS settings, so you can see how your website performs on Google Search
    3. YOAST plugin: very useful plugin to help determine how each page is displayed on search engines and when sharing links
    4. WP Fastest cache: this is a user-friendly plugin that helps speed up websites, and offers integrations to compliment CDN’s
    5. CookiesYes (especially if your clients are in the EU): This helps to identify which cookies are on your site, and allows users to customize their settings. It also allows different types of banners and personalized branding
    6. There are many more plugins, but we’ve found that the less, the better. Also make sure that they don’t conflict, as it can cause website issues
    7. Experiment to make sure your website is optimized using pagespeed insights

      Creating and Adding a SiteMap to Google Search Console

      After customizing your theme, it’s vital to enhance your site’s SEO by adding a sitemap to Google Search Console. A sitemap, an XML file that lists all your website’s URLs, helps Google better understand your site’s structure. Here’s a concise guide:

      1. Generate Your Sitemap: Use a plugin like Yoast SEO to automatically create this file.
      2. If you’ve been following the guide, your site should be implemented with Google Search Console. This is where you submit the sitemap
      3. Submit Your Sitemap: Go to the ‘Sitemaps’ tab in the Console, add your sitemap’s URL, and submit.

      This step is crucial for efficient Google indexing and improving site visibility.

      Wrapping Up

      Well done on launching your B2B WordPress website! Remember, creating your site is just the starting point. A website is a living thing, always needing monitoring. Keep an eye on how your site performs, make updates, and always look for ways to better serve your visitors.

      The beauty of WordPress is its flexibility and the vast community supporting it. There’s always something new to learn and implement. Use this to your advantage, and let your website evolve with your business.

      Your website is more than just a platform; it’s a key player in your business’s success. Treat it as an ongoing project that grows with you, and it will pay dividends in the long run. The Rubix team hopes this was as clear as possible, but if you or your team has any questions, reach out for a free call today.

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